Supreme made a casket and you're laughing?
A look at the new Spring/Summer 2026 collection, and why hating on Supreme is pointless
Supreme never left and the haters hate to see it!
Season after season we are flooded with comments from fashion bystanders online that Supreme has yet again, fallen off. Their latest collection is no different.
It’s interesting to see how much judgement Supreme gets with each new collection. Goes to show that the interest for the brand is very much alive, which is one of the more telling signs that they still remain culturally relevant today.
Love ‘em or hate ‘em, Supreme is still just as popular as it was because a lot of us are still talking about it. Sure, some collections are better than others, and that’s pretty normal, but at the end of the day, the online drops are selling out and their physical stores still gather large crowds of people that wrap around the block.
The negative comments you see online just noise that keeps Supreme at the center of discussion.
If you talk to any real head they will say Supreme still got it and that’s because it’s true. I mean, what other brand is dropping a box logo casket with leopard lining these days?
Supreme did it for their newest SS26 collection, and I loved it. Is it outrageous and completely unnecessary? For sure. But the fact is, Supreme still figured out a way to make a coffin with leopard lining, and I think that’s pretty cool.
and also insane.
The newest line of accessories from Spring/Summer 2026 were some of the first items I saw and they did not disappoint. Accessories is their strongest game and they need to keep pushing that bar to wilder territories. I think they did pretty well, I mean, they made an ATM and an entire gold bar. That’s actually crazy. Again, is it something that I would actually buy? Absolutely not, but there might be a chance I might get to see that ATM in the wild, which would be hilarious.
At this point I’m rooting for them to go even crazier with their accesories because, why not? I’m just here for the ride to see how far they can go with them. I’m waiting for a commercial plane to be wrapped in a giant red box logo. That would make for one sick promotional video.
I hate when people go “the entire collection is ass”. Bro, shut up. You’re just being a hater for absolutely no reason. Sure, some stuff is garbage, but what collection doesn’t have its share of bad apples?
Go through the collection with an open mind and see it for what it is—streetwear. It’s loud, it’s obnoxious at times, but the in between stuff still holds up and reminds us why Supreme is still one of the best. It’s also a fun way to channel back the youth with a quick little throwback.
Obviously Supreme isn’t for everyone, but at the same time it kind of is. A lot of us grew up with Supreme and went through that entire hypebeast cycle. We’re older now and our style may have matured in some ways, but that doesn’t necessarily mean we are no longer Supreme’s customer.
I look at Supreme as that casual brand that’s still a lot of fun to wear once in a while. They make clothing that’s fun to chill in.
Why would I chill at home in some overly expensive, hand-dyed in Japan hoodie that I spent an arm and a leg for, when I could rock something like the raglan sleeve logo hoodie from Supreme and be more comfortable?
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Everyone lives a different life of style, and for some, that means that Supreme may not fit within those boundaries and that’s totally cool. For me, there’s decent opportunity to merge some items from this collection within my current wardrobe.
To keep it real with you; I’m not always going run a quick errand or go to the grocery store in full insert expensive brand that’s sourcing ethical fabrics from Japan here—I do enjoy mix and matching the elite garments with streetwear. You get a hit of luxury with a hint of playfulness. It’s fun, it’s young, and it’s a bit freeing when you mix the two.
I also just enjoy throwing on some Supreme once in a while because it brings me back to what I used to love when I was younger—that good streetwear. That’s what’s fun about getting dressed. Mix new obsessions with old ones, there are no rules. I don’t care if I’m in my 30s wearing Supreme. I’m confident enough to know that I can pull it off in a way that works.
But most importantly for me, Supreme is a great brand to lean on when it comes to identifying current style trends and what clothing items might be up next.
I recently spoke about the comeback of Cowichan sweaters, which I did feel slightly early about, but Supreme just confirmed my suspicions because they are dropping their own Cowichan sweater this season—The Ghostface references throughout this season are also great! I love the Scream series.
If you’re truly about #menswear, then you know the current significance of a simple knit. Every dude is trying to find that perfect little sweater that is going to take their fit to what they think is that next new level. Supreme seems to have a slight finger on the pulse with a couple of their own simple sweaters in variety of colors—not everyone is going to love the huge logo on the back of the Pilled sweater, but it’s actually not that annoying to me because there’s nothing on the front.
For fans of clothes with minimal to no branding can get their fix with the waffle sweater. I’m willing to bet this one is going to sell out quick when it drops. Items like this are often overlooked, but these are the ones that quietly end up selling out.
So what are my thoughts on the season? I noticed way more red clothing—it’s a color that has been going off in womenswear and has now infiltrated its way into menswear. The hooded raglan is an insane sleeper that people won’t even realize it until it’s gone. Patchwork hoodie is a must. The Quilted lined flannel is tough. This is absolutely hilarious.
But overall though, the new season has bangers that I’m going to buy, it has some weird stuff that I don’t get, and it’s got some ugly stuff that I don’t like. It’s exactly what Supreme has been for years now and that’s totally cool with me.
I always recommend coming back to a collection of this size a few times. Shift your perspective and see if any of your original opinions of the clothes have shifted.
For the haters exclaiming that Supreme fell off yet again, I’ll see you on Monday when they announce some insane unexpected collab that brings everyone back in.
Check out the full Supreme Spring/Summer 2026 collection here
hate it or love it, it'll all sell out. Part of the insider meme at supreme is how ridiculous of an item can we make that people will still buy. not all of it is for me but as a kermit supreme kid I'm still having fun watching these lookbooks drop
Supreme's plaid shirting continues to be my favorite parts of every new preview/lookbook. Probably going to go for the green quilted joint tomorrow