10 Comments
User's avatar
Jacob's avatar

You’re just jealous because you’re still a blog instead of a media because you were not smart enough to evolve and now you’re hating on successful media because you’re broke

Cole Townsend's avatar

Is it media, or is it text over photo Instagram accounts reposting marketing photos?

Ryan Crunch's avatar

"Instead of a media" bro what are you on about

Cole Townsend's avatar

The luft ripple drove me insane, but thanks for the original

Andrew Chen's avatar

I absolutely LOVE the Kanye reference

Grace Gordon's avatar

The luft post test is so telling bc it’s proof positive these accounts have no unique or personal point of view (even tho their goofy ass captions constantly draw ppl in with first person internet slang), they are just constant content and engagement farms ripping whatever is new

Etz's avatar

Great article. Made me reflect on my time on superfuture from 2007-2010ish. Fashion was truly a niche topic for cool people who had a nerdy enough streak in them to post on a forum. I felt like I had found a tribe of sorts. We even had local meetups! But all the dudes on that forum had real jobs. Fashion wasn’t their job. The guy with the best fits (shoutout cheepmotherfucker) actually worked a blue collar job.

Social media and influencer culture has completely gutted any seemingly unique/hobby or interest. Nothing feels special anymore. And if it does, it’s fleeting. And you’re already onto the next thing because you know it.

I don’t know if there is any going back.

Vacations On's avatar

Tbh, it’s not just text over photo. Endless accounts posting “inspirational imagery” for the past what, 5 years? 10 years? They did the same for me. If you follow a topic for long enough, you kind don’t need much content anymore (except a rare good one) and stop caring

Uriel Caetano's avatar

Thank you for this txt. It's honestly one of your best posts so far. Please keep writing this is exactly the kind of discussion fashion media needs right now. Thoughtful and incredibly relevant!!