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What to buy this week

Supreme reminds us who's boss, finding the perfect hoodie from one of my go-to brands for basics, a sci-fi brand that turned to menswear, and more great recommendations.

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street night live
Aug 18, 2026
∙ Paid

My guide to my favorite rain jackets to buy right now is here.

The brands I shop for the best quality basics are here.

The two pairs of pants I can’t stop wearing right now.


Happy Tuesday. We have a packed letter this week so I’m keeping the yapping to a minimum.

In today’s letter:

  • Supreme FW26 preview and the sleeper items that make this collection great

  • The new AerTension™ collection from Earth\Studies

  • A sci-fi brand that is now creating exceptional menswear

  • Footwear built for fall

  • Finding the perfect zip hoodie from one of my go-to brands for basics

  • and more subscriber exclusive content

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SUPREME REMINDS US WHO’S BOSS

Happy Supreme preview to those that celebrate!

The FW26 collection feels massive. It brings some obvious bangers like the Box Logo leather jacket by Jeff Hamilton or the De Sede couch that’s going to cost an arm and a leg.

While there is always a place and time for a louder piece from Supreme, I am a bit older now, so I tend to gravitate towards the clothes that have a little bit more wearability down the line. These are the more quiet pieces that have little to no branding, which to some may seem boring, but that’s where the real heat is at.

Some of my personal favorite items from Supreme FW26

Supreme always drops a couple of shirt bangers that seem to fly under the radar. The quilted flannel is a classic, but the Frayed Texture Plaid Shirt might be the most important item in the collection. Absolute sleeper.

Supreme has been making some of the best denim for years and it’s honestly surprising to see them be in that iykyk category. I don’t mind it though, because I’m not trying to battle anyone online for sizes.

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The most interesting thing is Supreme is making slim straight cut denim again. Pants have been getting slimmer again, and Supreme being on this is a huge signifier where pants are heading to next.

Is grandpa swag back in full swing for FW26? The Sequin Faux Fur zip up and the Metallic Fair Isle Cardigan seem to point in that direction, and I don’t hate it.

I just stumbled upon across the Boucle Small Logo sweater that is another certified banger. I guess I missed it during my first few scroll bys, but either way, this one is good — this is the reminder to go back and look at the collection a few times, it’s easy to miss stuff, and you will always end up liking something that you didn’t at first.

Overall the collection is solid. Let’s hope the collaborations can further support that this season. Curious to know what items you’re feeling so drop your comments below.

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NEW FROM EARTH\STUDIES

This is a fan favorite because anytime I write about Earth\Studies you guys go crazy. I don’t blame you because the stuff is good.

Earth\Studies newest collection continues experimenting with new fabric tech that’s designed to keep you cool in the heat. The AerTension™ collection isn’t going to sit on their website for long, so I would recommend acting fast before your sizes are gone.

Additionally, Meridian also has some stock available on their site here just in case.

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