The brand I should be gatekeeping
The Offcuts #005: A store in New York curating some of the best vintage, a campaign that hit me right in the nostalgia, pants on sale, footwear for all-seasons, and more great recommendations
Welcome back to another installment of The Offcuts, your one stop to shop for new release and general fashion thoughts I have throughout the week — I made a dedicated section for this series for easier navigation for past letters.
Today’s letter is free for everyone. Big thank you to all paid subscribers whose support allows me to focus on this blog full-time! Without you there is no SNL.
I’m back at the SNL HQ after a short break in New York. For those planning on traveling there soon, check out my updated city guide featuring my favorite spots to shop at, eat, cafes, bookstores, and stuff in between.
In today’s letter:
A brand I should be keeping to myself because it’s too good
Footwear for all-seasons
Pants on sale from Margaret Howell and Unlikely
A collab campaign that hit me right in the nostalgia
A brand that has a free research library at their store in New York that you need to know about
and more great recommendations
A BRAND I SHOULD BE GATEKEEPING
If you’re a true vintage head then you already know about GOOUCH, but if you don’t, the brand was started in 1968 by Alan Goouch, a British photographer that wanted to create clothes that had a rock ‘n’ roll spirit. He achieved this by utilizing loud patterns and colors throughout the collections, but GOOUCH also has a lot of really simple clothing that’s crafted using exception linens, silk, and cottons.
You really have to spend time to track down vintage pieces online, but Front General Store just dropped their own selection of GOOUCH clothes that I’m surprised are still sitting online. Sizes are varied because it’s New Old Stock, but everything is priced under $100.
Definitely go through it and look at the measurements because a Size M could easily fit larger than usual. I had to pick up a pair of the Washed Flap Chinos… I mean, for $78 that is an absolute steal.
A SHOE FOR ALL-SEASONS
Is it too early to start talking about fall footwear? Maybe, but it’s also better to be early than scrambling for options when everything good is already gone. The KEEN Jasper is one of those styles that’s great for daily wear for the summer because they are exceptionally light and comfortable, and are the perfect way to transition to fall thanks to its waterproof upper.
There are a lot of colorways available online, but I’m really feeling the Steel Grey/Black that just dropped over at Alterior here. I’ve put a lot of my friends onto this model and all of them have had a great experience sofar. Go with your true size.
PANTS ON SALE
Stumbled upon a couple of pants from MHL by Margaret Howell, Unlikely Drygoods, and Engineered Garments on sale over at Brother Brother right now. Also recommend checking out Brother Brother’s in-house label that makes really great trousers for under $200.
NOW THIS IS A ROLLOUT
Jian DeLeon, Men’s Fashion Director at Nordstrom, and Oliver Cabell came together to bring back forum culture for the heads. Although this shoe collab was limited to a run of 50 pairs that were exclusive to Friends & Family, the campaign is what gave me life.
A nod to a time that a lot of us miss, the campaign recreates old style forum fitpics, often paired with blurred out faces for anonymity, as well as snippets of profiles that you would tell the community a little bit about yourself through your niche interests in fashion.
Absolutely loved this. Well done.
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TWO FROM PILGRIM
What is so special about these Serra shirts from Pilgrim? Well, I love the regular collar finish — none of that camp collar stuff. I’m also big fan of the slight sheen, which is achieved with the wool/nylon fabric finish. Simple, good earth tones, and priced in a way that doesn’t ruin your wallet.
FOR THE RESEARCH HEADS
I finally got around to visiting the Vowels store in New York this past weekend. Besides having the opportunity to experience all of their clothes in full, the space has a dedicated research library that has a rotating selection of books and all the tools needed to scan or print your research for your creative needs. The best part? It’s all free to use. Just book your session at the Vowels website and go crazy.
